Choose any three campaign commercials from The Living Room Candidate website and answer the following questions.

1) List the candidates and the election year.

a.

b.

c.

2) Was the ad a spot (focusing on an actual spoken or written message) or was it mainly a visual message (ex. a cartoon) ?

a.

b.

c.

3) Did the ad contain any factual information ? If so (or if not), what kind of information did it contain ?

a.

b.

c.

4) Can you identify a target audience for the ad ? (ex. Soccer Moms, a particular age or ethnic group, the middle class, Democrats, Republicans, independents, the general public, etc.)

a.

b.

c.

5) What is the ad actually trying to "sell" (ex. an image, a personality, an issue, a policy, a "vision", a mood, a fear, a concept, hope, patriotism, etc.). Explain.

a.

b.

c.

6) Is it an attack ad, a self-promotional (positive) ad, or a contrastive ad ?

a.

b.

c.

7) What techniques are used to "sell" the message ?

a.

b.

c.

8) Did the ad make you inclined to support the candidate ? Why or why not ?

a.

b.

c.